Advertising Material

Advertising Material


Commercialization of Start-Up Technology: Developing a Compelling Message

INTRODUCTION

OBJECTIVES:  To “persuade” means to induce someone to act in a specific way, or to agree with a particular point of view – using logic, reason, character, and emotion.  Our goal is to work with researchers individually and help them deliver persuasive messages to potential investors

METHODS:  We assist researchers and start-up companies to develop, solidify, and present a compelling story about their technology.  By providing an objective and experienced sounding board, we help them refine and tailor the message to the intended audience of potential investors.

RESULTS:  The message illustrates and defines the market, the reasons why users of the technology will benefit, and the strong positives for investors to realize significant returns on investment.  Preparing this compelling message also naturally leads to anticipating the potential concerns by investors in order to effectively respond to those concerns. 

DISCUSSION:  Capital investments are the path to success for start-up companies.   Relationships are the vehicles.  Sincere, credible messages are the drivers.  Commercialization demands the integration of all three.

CONCLUSION: Stoll Keenon Ogden PLLC helps individuals and companies create, protect, and exploit their valuable intellectual property.  If you are an individual or a University start-up company with a business formed around technology, we will offer (at no charge for an initial consultation meeting) to help you develop your commercialization messages and strategies.  To do this, we draw from (1) our experience in the patenting process in a variety of fields, including chemical, biotechnology, electrical engineering, mechanical engineering, and chemical engineering; (2) our experience providing IP-related and transaction-related legal services to start-up companies; (3) our licensing work involving patents; (4) our representation of clients in patent infringement litigation in the court system; (5) our work with acquisitions and other business transactions involving technology; (6) our leadership roles in relevant trade associations; and (7) our patent attorneys’ work across several industries before entering the legal practice.

For additional information, please contact Steve Hall (502.560-4250; steve.hall@skofirm.com) or David Clement (502.568-5458; david.clement@skofirm.com).