Stoll Keenon Ogden PLLC | Advertising Material

Stoll Keenon Ogden PLLC | Advertising Material

Privacy Policy

Last updated April 15, 2013

Welcome to the website for Stoll Keenon Ogden PLLC (“SKO”).  We are committed to maintaining the privacy of information you may provide us and want you to be aware of how we collect, use and disclose any information you may provide to us.

This privacy policy (the “Privacy Policy”) applies to all visitors to this website.  The purpose of the Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.  Note that this Privacy Policy applies only to information gathered online through this website, and does not apply to any of our practices conducted offline.  If you have questions or comments relating to this Privacy Policy or our practices, please contact us at

By accepting the Privacy Policy and the Website Terms and Conditions (located elsewhere on the website), you consent to our collection, storage, use and disclosure of your personal information as described in the Privacy Policy

We own the information collected via the website and we may use it for our own purposes, including marketing.

When this Privacy Policy uses the term “personally identifiable information” or “personal information,” we mean information that identifies a particular individual, such as your name, address, telephone number or email address. When other information is associated with personal information, it may also become personally identifiable information for the purposes of this Privacy Policy.

Table of Contents

  1. Your Consent
  2. Purpose of Website
  3. Information We Collect
  4. How We Collect Information
  5. How We Use the Information Collected
  6. How Personal Information May Be Disclosed
  7. Links to Other Websites
  8. Security
  9. Data Retention
  10. Cross-Border Transactions
  11. Forums and Message Boards
  12. Policies Concerning Children
  13. Opting Out; Removing Information
  14. No Legal Advice Provided through the Website
  15. Disclaimers
  16. Updates to the Privacy Policy
  17. Contact Us
  1. Your Consent

Please carefully review the Privacy Policy; when you consent to its terms, it imposes legal obligations on you and on SKO.  By accessing and using the website, you signify your agreement to the terms of this Privacy Policy and agree to be legally bound by it.  If you do not agree with the terms of the Privacy Policy, do not use this website. We may amend the Privacy Policy at any time.

  1. Purpose of Website

Our website is designed to provide visitors to the site with information concerning the legal services we offer, our attorneys and their experience, employment opportunities, the history of our firm and other materials concerning our firm.  For example, through the website, visitors may access articles prepared by our attorneys, seminars in which our attorneys are involved and news items related to the firm.

  1. Information We Collect

Information you may provide us through the website may be personal information or anonymous information.  Personal information is information that you provide us through the website that could reasonably be used to identify you.  Anonymous information is not attributable to a specific individual and may include for example statistical information relating to how visitors use this site.  Any anonymous information linked with personal information will be treated as personal information.

We ask that you not disclose to us any sensitive personal information such as social security number, credit card information, information relating to race, ethnicity, political opinions, religious beliefs, your health, criminal background or trade union membership on or through the website.

  1. How We Collect Information

We and our service providers may collect information from you in several ways:

  • from you when you contact us through the site or sign up for services or a newsletter through the site;
  • from other sources such as public databases, marketing partners, social media platforms, people who know you or other 3rd parties.

If you access our website on your mobile telephone or other mobile device, including iPads and tablets, we may collect your mobile device identifier and IP Address.  We may collect the name you have associated with your device, device type, telephone number, country and any other information you choose to provide, such as user name, character name, geo-location or e-mail address.

When you open emails from us, we may receive a confirmation notifying us that you opened the email. We also may keep track of what emails we send you.  Additionally, we keep a record of what communications you have selected to receive or not to receive. If you would like to opt-out of receiving such emails, please follow the “unsubscribe” instructions in the email.

We may receive and store certain types of internet usage information whenever you visit the website, such as your click-stream data and your IP address.

As with many websites, the website may use a technology called “cookies.”  A cookie is a collection of information that gets stored on the hard drive of your computer when browsing the Internet.  These small bits of code automatically identify your browser to the website whenever your computer is used to visit the website.  Cookies also let us know how many people visit the website and where visitors go on the website, as well as non-personally identifiable information, such as how many times a user has been on certain pages.  Improvements and updates to the website may be based on data obtained from cookies.  If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time.

The website may use a variety of technical methods for tracking purposes, including web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also may use these technical methods to analyze the traffic patterns on the website, such as the frequency with which users visit various parts of the website. These technical methods may involve the transmission of information either directly to us, or to another party authorized by us to collect information on our behalf. We also may use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.

We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company or your university. Standing alone, your IP address is not generally personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information. We may combine this information with personally identifiable information we obtain from you directly on the website.

Click-stream data is information collected by our computers when you request pages from the website.  Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

  1. How We Use the Information Collected

We use information you provide us through our website only as provided in the Privacy Policy.  We use the personal information you provide only for purposes of providing information about SKO and for responding to requests you make via the website.  We do not share your personal information with 3rd parties except as discussed in Section 6, How Personal Information May Be Disclosed.

Specifically, we may use your information:

  • To respond to inquiries including sending requested newsletters or publications or registrations for events.
  • To send our legal updates or mailings relating to seminars or events.
  • To keep a record of your contact information and correspondence, and use it to respond to you, if you contact us through the website.
  • To allow you to send website-related content to a contact through the website.  By using this functionality, you are telling us that you are entitled to use and provide us with your contact’s name and email address.
  • To send administrative information, for example, information regarding the website and changes to its content.
  • For our business purposes, such as surveys, data analysis, enhancing, improving or modifying our website or services, identifying usage trends, determining the effectiveness of promotional campaigns, operating and expanding business activities and fraud monitoring and prevention.
  • As we believe to be necessary or appropriate: (a) to comply with legal process; (b) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (c) as allowed under applicable law, including laws outside your country of residence; (d) to enforce our terms and conditions; (e) to protect rights, privacy, safety or property; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.
  1. How Personal Information May Be Disclosed

At times, as described below, we may share your personal information with others for various purposes:

  • We may identify you to anyone to whom you send your messages through the website or to one of our attorneys.
  • We employ other businesses and individuals to perform functions on our behalf. Examples may include website analysis, analyzing data, providing marketing assistance, and website hosting.  They may have access to personally identifiable information in connection with the performance of their functions.
  • We may share aggregate information, such as demographics and website usage statistics.  When this type of information is shared, the other parties do not have access to your personally identifiable information.
  • To the extent that an SKO attorney who has a relationship with you retires from, or otherwise ceases his or her relationship with SKO, we may provide that attorney with your contact information.  We will comply with applicable Ethics Rules in providing personal information to that attorney.
  • In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or a portion of our business assets or equity, we may disclose information gathered through this website to the other parties to the transaction.
  • We or others may disclose your personal information to 3rd parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our or 3rd parties’ rights, or to protect the rights of other users of the website.
  1. Links to Other Websites

You should be aware that when you are on the website you could be directed to other websites beyond our control.  For example, if you “click” on a link, the “click” may take you off our website onto a different website.  These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies.  If you visit a website that is linked to our website, you should consult that website’s privacy policy before providing any personal information.

  1. Security

We seek to use reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect.  Unfortunately, no data transmission or storage system can be guaranteed to be totally secure.  If you have reason to believe that any interaction with us is not secure, please notify us immediately by contacting us as provided in the “Contact Us” section.

  1. Data Retention

We will retain your information for as long as necessary to fulfill the purposes outlined in the Privacy Policy, unless a longer retention period is required or permitted by law.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

  1. Cross-Border Transactions

The website is operated by us for the United States, and is not intended to subject us to the laws or regulations of any jurisdiction other than of the United States.  Your personal information may be stored or processed in any country in which we have facilities or in which service providers we have engaged have facilities.  By submitting your personal data, you agree to the transfer, storage or processing of information outside your country of residence which may have different data protection rules than those of your country.

  1. Forums and Message Boards

The website and any mobile application may make forums, commenting and message boards available to you and other users from time to time. You are not required to provide any personal information when using these areas, but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment through a mobile application, the user name with which you registered for the website and your current location may be made publicly available on the website and through the mobile application. By using the commenting features of the website or mobile application, you acknowledge that your user name and location information will be disclosed. We cannot ensure the security of any information you choose to make public in a forum or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from any forum or message board on our website, contact us at  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

  1. Policies Concerning Children

Our website is not intended for children under the age of 16 and they should not provide any information to us.  In the event that we learn that we have inadvertently gathered personal information from a child under the age of 16, we will take reasonable measures to promptly erase such information from our records.

  1. Opting Out; Removing Information

If we send to you newsletters, updates or other communications, we will provide you with the ability to decline, unsubscribe — or “opt-out of” – receiving such communications.  Instructions for opting-out will be provided either (a) with each such communication, or (b) by contacting us as provided in the section entitled “Contact Us.”  Please understand that you will not be allowed to opt-out of formal notices concerning operation of the website, and legal and other related notices concerning your relationship to the site.

If you have provided us with personal information in connection with your use of the website, upon your request, we will remove this personal information from our website databases.  Please understand, however, that it may be impossible to remove this information completely due to backups and records of deletions.  You may not remove de-identified, anonymous or aggregate data from our databases.

Please keep in mind that the Privacy Policy applies only to information provided through this website, and does not apply to information SKO obtains or is provided via other channels, such as public databases.  Therefore, if we remove information from our website databases, this will not remove non-website information from our databases.

  1. No Legal Advice Provided through the Website

The information presented on our website is provided as a courtesy.  The website is not intended as a substitute for professional legal advice.  If you have, or suspect that you may have a legal problem, you should consult an attorney to obtain legal information and recommendations specific to your problem.  SKO EXPRESSLY DISCLAIMS ANY REPRESENTATION OR WARRANTY EXPRESS OR IMPLIED CONCERNING THE ACCURACY, COMPLETENESS OR FITNESS FOR A PARTICULAR PURPOSE OF THE INFORMATION CONTAINED ON THE WEBSITE.  Persons accessing this information assume full responsibility for the use of the information and understand and agree that SKO is not responsible or liable for any claim, loss or damage arising from the use of the information.

  1. Disclaimers

SKO does not promise that the website will be error-free or uninterrupted, or that the website will provide specific results from your use of any content, search or link on the website.  SKO DISCLAIMS ALL EXPRESS OR IMPLIED WARRANTIES (INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE) WITH RESPECT TO THE FUNCTIONALITY OR AVAILABILITY OF THE WEBSITE.

You agree that your use of our website does not create an attorney-client relationship.

  1. Updates to the Privacy Policy

We may change the Privacy Policy.  Please take a look at the “Last Updated” legend at the top of the Privacy Policy to see when the Privacy Policy was last revised.  Any changes to the Privacy Policy will become effective when we post the revised Privacy Policy on the website.  Your use of the website following these changes means that you accept the revised Privacy Policy.

  1. Contact Us

If you have any questions about the Privacy Policy or the privacy practices of this website, please contact us by email at or by mail to:

Stoll Keenon Ogden PLLC
500 West Jefferson Street
Suite 2000
Louisville, Kentucky 40202